The DUKE premium lifestyle brand combines absolute casualness with cool elegance. The companys values are based on its authentic fashion understanding heritage, dating back to the launch of the brand in 1966. Since then the brand has been further developed, taking influence from the latest European fashion trends, and is now a truly a pure Indian Fashion Brand with pan India & abroad presence. DUKE offers full ranges of clothing for men, women, and children. In addition, DUKE has made deep inroads into the thermal, intimate wear, accessories markets as well. Dreams are what drive us. Ever since our inception in 1966 we have continued to deliver innovative knitwear and fabric that have made key style statements.