Its time to elevate your tattoo obsession to a whole new altitudeand flaunt your personality with a spunky new attitude - only with Bens Tattoo Lounge. This avant-garde tattooing lounge certainly has the wow factor a fact testified by hundreds of tattooing fans, many of them famous celebrities, all across Mumbai. If you are among the hip and trendy (which were betting you are), then undoubtedly one of the best places to adorn your skin is Bens Tattoo Lounge. It was founded by Mr Ben Irani, an architecture cum engineering graduate from Maryland University, whose artistic nature and fascination for tattooing led him to learn and quickly perfect his skill. What sets Bens Tattoo Lounge apart? * It provides a level of comfort that the other places do not provide. The studio is designed to be inviting and not intimidating. * The studio has a separate room where tattooing is done so that clients have the privacy that they need whilst getting the tattoo. It doesn't believe in putting on a show because getting a tattoo should be a very personal experience for the client. * The studio is clean and hygienic with adequately sterilized needles and state-of-the-art equipment including an autoclave (an apparatus which uses superheated steam under high pressure to sterilize instruments). Additionally, it also uses a special alcohol-based chemical that is used to dry up and kill the bacteria after sterilization so any chance of contamination is completely eliminated. All the needles are used only once and are specially disposed after a one-time use. * The studio caters to people of all age groups, primarily ranging between 20 to 40 years. The people who come in are instantly fascinated by and curious of the art. * Ben has done tattoos for a number of celebrities like Apoorva Lakhia, Arjun Khanna, Kim Sharma, Arjun Malik, Wasim Khan and Puru Rajkumar. * Ben realizes that his clients need to trust him and feel at ease around him before they let him work on them. Developing a level of comfort with his clients helps him make the tattoo more personal and helps his clients communicate exactly what they want in their tattoo. He also recommends that his clients come back for touch-ups to ensure that they get their tattoo done to perfection. * Ultimately, what sets it apart is the fact that tattooing is Bens passion and this passion is an intrinsic part of who he is. So just walk in and experience the difference. And whats different is also the studios cool current offer: pay just Rs 799 to get an awesome 4-sq. inch Black & White or Coloured Permanent Tattoo of any design worth Rs 4000! Choose from the gamut of styles available or create your own personal magnus opus - really, the skys the limit, y n let your imagination run wild. At a fantastic 80% off, this offer doesnt get wilder! Market for Tattoos in India An insight by Ben Many people are under the impression that India is a conservative country laden with traditional values where tattoos are not accepted into mainstream culture. This is a misperception because I have found that there are plenty of people who would like to express themselves through a tattoo, but just don't know where to go or don't trust the existing places enough. This is where my studio comes in - to provide a comfortable, inviting atmosphere where people feel safe to express themselves. A few years ago getting a tattoo in India was unheard of, but today it is totally acceptable. For many, the first step may be to get a temporary tattoo just to get a feel of it and quite often people will come back to get the real thing when they are comfortable with the idea. The market for tattoos in India is yet to be tapped to its full potential and I find that there is such a great opportunity here. I have already seen an increase in my clientele and a lot of repeat clients as well which is great.