Jitin Rathore is best known in Delhi NCR for his streamlined and common sense approach to beauty and style. He has an individualistic approach to spell his values. "Makeup is not a tool meant to make an ugly thing beautiful, it is meant only to magnify the beauty that already exists. Each element should be placed to create a unique portrait of grace and great style. That's my objective." Jitin has been the constant makeover guru for many Bollywood celebs & Sportspersons such as Urvashi Rautela, Sunny Leone, Yuvraj Singh & many others.