Youth Unplugged is Indias first and only youth media house. Youth Unplugged envisions sourcing, identifying, developing and delivering locally unique, youth-specific, inspirational and significant content to the youth, with the singular view of converting reading from an optional hobby to an important habit. Youth Unplugged plans to deliver such content by operating secondary mechanisms and creating awareness about reading in order to sell magazine subscriptions and increase website readership. The company is also planning on producing institute-specific and organisation-specific magazines under the label of Youth Connect in order to accomplish its goal of making reading a habit among the youth. The company plans to do this by tying up with schools and colleges across India by deploying teams of ambassadors in said institutions. A tie-up with news agencies in order to obtain global content in exchange for local content is also anticipated.