Parx is a premium casual lifestyle brand, which is positioned to cater to the needs of consumers who are looking for dressing up for life across occasions and events.Parx reflects the persona of the energetic 22-30 year old who is aggressive, outgoing, dynamic and lives his life to the fullest. Parx reflects the pulse of the new generation which looks at clothing as a reflection of their attitude and vibrancy.Right from its inception in 1999, Parx has been the preferred choice of brand in the causal wear segment with continuous innovations and international trends and styling. It is positioned to meet the consumer needs for beyond work requirements and this has been addressed through categories like Urban, Sport, Excursion and Club.The brand goes to great lengths to ensure quality. The manufacturing process uses the best of machinery, techniques, tracking systems and processes. These are automated to a large extent.