Our Passion for Beauty Its what we Breathe in everyday. Its what we Share with our beautiful members. Its what we have in common with You.Creativity & Innovation For if we didnt think different, then no fire would have been invented and no evolution would have happened in this world. And, this fire (metaphorically) helps us to bring you something new each time.Our Indian-ness India has been the land of the most beautiful maidens and Goddesses like Sita, Radha and Parvati, and we hope to disseminate the power of knowledge about beauty and healthy living being followed by our ancestors in India for ages.Love for the Environment We deliver the Samples of our Subscription Programe in an Eco-friendly, Reusable, bright pink cloth BAG because we dont want to pollute with huge quantities of packaging waste. So, we dont just talk about the merits of being green or sustainable, we actually practice it ourselves.