Bharti Retail Limited, a wholly owned subsidiary of Cedar Support Services Limited which belongs to the Bharti Group of companies, one of Indias leading business groups, owns and operates neighbourhood stores called easyday and compact hypermarket stores called easyday Market. These stores provide consumers immense value and wide choice with products of great quality at affordable prices. easyday and easyday Market stores promise Sabse Kam Daam, Har Din and offer an extensive product mix at everyday low prices (EDLP), which are substantially lower on customers monthly basket of products vis--vis similar stores. Inspired by its mission to Enable India Live Better, Bharti Retails goal is to establish a pan-India footprint and become Indias most-preferred multi-brand retailer. The first easyday store was launched in Ludhiana and easyday Market in Jalandhar in 2008. Currently, there are over 210 stores in cities across Punjab, Haryana, Uttar Pradesh, Uttarakhand, Madhya Pradesh, Rajasthan, Himachal Pradesh, Chhattisgarh, NCR Delhi, Jammu & Kashmir, Maharashtra and Karnataka.