The story of Jack & Jones begins with its foundation in 1989, but the new competitor in Scandinavian and European mens fashion really makes an entrance in 1990 when best seller sends a young, fiery soul to the Oslo fashion fair with a modest, but carefully chosen collection aimed at young men. The reception exceeds all expectations and the creation of a new menswear brand is a reality. In the following years Jack & Jones manifests itself as one of the strongest jeans brands on the market and within a few years, the brand has several hundred stores. Today Jack & Jones is one of Europes leading producers of menswear with more than 1,000 stores in 38 countries and Jack & Jones clothes are sold by thousands of wholesale partners all over the world. Jeans are still regarded as the backbone of Jack & Jones business. We continue to have a high level of expertise when it comes to the craftsmanship, quality and design of jeans, but Jack & Jones is nowadays defined and represented by five unique brands Jack & Jones Vintage Clothing, Premium by Jack & Jones, originals by Jack & Jones, CO RE by Jack & Jones and Jack & Jones tech. The brands are designed by independent design teams, each one of them with their own ideas, concepts and designs. They all offer a full range of clothes, accessories and footwear for every man and every occasion.
